21st Century Fmcg Consumer Marketing: Creating Customer - download pdf or read online

By Manal Haddad

ISBN-10: 1483444368

ISBN-13: 9781483444369

a good business plan is helping in aligning corporation targets to its recommendations, enhance performance and perk-up revenues and sales. The evolving nature of buyer wishes and requisites within the FMCG signifies that businesses this day need to thoroughly overhaul their present advertising ideas and make it proper to the present occasions.

This e-book will offer certain perception into the taking into account cutting-edge shoppers in the direction of FMCG items. The ebook will spotlight the paradigm shift in client approach that has created demanding situations and possibilities for the twenty first century businesses. primary concerns, dangers, and demanding situations should be seemed into to supply solutions to the 3 magical questions: what is replaced? easy methods to Adapt? and what is Next?

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21st Century Fmcg Consumer Marketing: Creating Customer Value By Putting Consumers At the Heart of Fmcg Marketing Strategy by Manal Haddad


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